Nu-West/Leda Productions

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Nu West disciplinarian Jodi Cline

Nu-West, fully known as Nu-West/Leda Productions, is a U.S. spanking company that produces all types of CP and spanking videos, founded by Ed Lee (David Nielson, 1939-2013). Lee retired in November 2012 and passed away in January 2013. The company is currently managed by former model Debra.

Lee was a pioneer of the corporal punishment video genre, doing his first films on Super-8 in the late 1970s. Nu-West's first spanking "star" in the early 1980s was Debbie.

Located in San Marcos, California, Nu-West/Leda has been in business since 1978 and holds over 1000 titles. The company is known for its severe, uncompromising videos as well as its no-frills low-budget production style.

They began as Nu-West Video (NWV), with simple M/F and F/F vignettes that were short on story and long on punishments (spanking, flogging, birching, and caning). Ed Lee appears as the harsh disciplinarian in about half of the spanking productions and nearly all of the whipping features. The majority of their videos are filmed in the same bare, cell-like room or in and around Lee's house, garage, and barn.

Fetish celebrities[edit]

Early titles from the 1980s feature a number of people who later became notable industry figures such as dominatrix Stephanie Locke, bondage/fetish star Kiri Kelly (billed as Kyrie), porn stars Tanya Foxx and Lili Xene, and Dallas of Dallas Spanks Hard.

Jennifer Brooks started out getting spanked over Ed Lee's knee and went on to create her own company, Brooks Applications. Eve Howard also began as a punished submissive at Nu-West (Eve Visits Nu-West, Eve Meets Her Match, etc.) before going on to create her spanking video company Shadow Lane. Dana Specht is another independent video producer who did her first videos for Nu-West.

One curious video in their collection is called Spanked for Jack. Their online catalog describes this as a custom-made video for a client they call "Spanking Jack" (a nickname used by actor Jack Nicholson). There is no mention of Nicholson's name, but it appears to have been made at his request. In the video, two nude girls are simultaneously spanked; during this, they both talk into hand-held cameras.


In the late '80s Nu-West added the Leda division of femdom videos and the company became Nu-West/Leda. The Leda titles feature men being severely beaten, whipped, caned, and humiliated by dominant females. Some include enema punishment and sodomy via strap-on dildos.

Many of their long-time employees such as Julia Jameson, her cousin Joanne Jameson, Katie, and Jacque, pull double-duty as cruel punishers of men for Leda and well-punished victims for NWV and two other spinoff divisions, Flag Concepts and FBW. Lee appeared in some of these productions as a submissive under the alias Leon Dalman.

Flag Concepts[edit]

Flag Concepts ("Flag" being short for flagellation) offers an extensive line of over 100 hardcore whipping videos (M/F and F/F). There are titles devoted to breast whipping, full-body whipping, etc. Many features include floggings severe enough to draw blood.


FBW (full-blood whippings) is a semi-clandestine line of high-priced, ultra-severe whipping films that the company does not openly advertise. Each of these videos includes several bound women brutally lashed with floggers and single-tail whips until they are covered from shoulder to thigh in bleeding lacerations.

Imports and amateur videos[edit]

Occasionally Nu-West/Leda releases compilations of amateur videos that have been submitted to them. These feature M/F and F/F spanking, whipping, and bondage. One title, Madame Lek Severe Punishment, comes from Thailand. A married couple in Russia has submitted a few "Mrs. Volcheck" home-movies such as Mrs. Volchek Gets Her Ass Switched.

They also have a line of Discipline in Russia imports produced by Nettles Corp. and its Roughman Club spinoff division. These mostly show a procession of women, many auditioning for their first video, who are bound to a bench and severely beaten with a switch rod, cane, or whip.

See also[edit]